Essentials Of A Business Plan. What You Need To Know

What are the essentials of a business plan? Is there a format to be followed? A business plan clearly defines the vision, mission, and company’s goals and how they will be achieved. Most importantly it has a structured format

A road map or GPS helps get you from Point A to a defined destination Point B successfully while avoiding obstacles. Similarly, a business plan serves as a GPS for small businesses.

Why Create a Business Plan?

Running a business without defined and clear written goals often leads to overwhelm, frustration, and in some cases, eventually failure. A business plan identifies the core value-added proposition of a business and documents the planned strategy for success.

It helps to keep the business on track as it should essentially be taken as a “living document” that should be regularly consulted to ensure that the short-term and long-term goals in the plan are being met as the business grows and matures.  

Starting a new business can be challenging and overwhelming. Being prepared by being armed with a business plan puts you squarely in the drivers seat. your business.

Uses of a Business Plan

1. Define the Business Focus

The primary purpose of a business plan is to establish not only your short-term plans but, your plans for the future. These plans should include goals or milestones alongside detailed steps of how your company will reach each step. The process of creating a roadmap to your goals will help you determine your business focus and pursue growth.

2. Acquire Funding

This is what many often believe is the fundamental reason for developing a business plan. It is not. Securing funding for certain start-ups or for additional large-scale expansion of the business certainly warrant a business plan as financial institutions and investors will not provide funds to an idea that has not been well thought out

3. To Course Correct a Business Operating Without a Business Plan

A business that may have been operating for several years without a business plan amid chaos and overwhelm may decide to use a business plan to course correct. Similarly, a business that may have developed a business plan at start-up and never referenced it thereafter will need to revise the business plan.

Types of Business Plans

There are two types of business plans – a simple business plan and, a traditional business plan. Preference is determined by industry and the nature of the business.

Simple Business Plan – Essentials of a Business Plan

The Lean canvas business plan model developed in 2010 by Ash Maurya is usually a single page of high-level information with the following nine sections

  • Problem Identification
  • Solution
  • Key metrics
  • Unique proposition
  • Value Add
  • Marketing /Sales channels
  • Target customers
  • Cost structures
  • Revenue streams

Traditional Business Plan – Essentials of a Business Plan

Traditional plans are usually lengthy documents, sometimes between 30 – 40 pages or even over that depending on the industry and the nature of the business. It can however be condensed into a lean version which is not as voluminous.

A traditional business plan serves as a roadmap for a new business. It documents progress from launch to at a minimum 5 years into the future. It assesses both short-term and long-term plans, and covers the following areas (See infographic)

Essentials of a Business Plan
The Essentials of A Business Plan
  • Executive summary: Most important section and is written last
  • Company description: Provides an overview of the business
  • Products and services: Describe these in the context of the problem(s) they will solve
  • Market Analysis: Identify target audience, competition
  • Competitor Analysis: Identify the competition, SWOT analysis
  • Marketing Plan: Objectives, Strategy, Campaigns
  • Operations Plan: Product / Service delivery, Staffing
  • Management team
  • Financial plan: Income statement, Projected Cash Flow:, Break Even Point
  • References and Appendices

Following each of these sections methodically will create a business plan suited to your business, however, there is a lot of work required and the right questions need to be asked and answered. Unfortunately, many small businesses lack the skills to write their own plans and usually rely on the services of a company like BCINC Canada to ensure that they ask and answer the right questions, and, assist with cumbersome industry and competitor research for example.

Take back control of your business by developing a business plan.

To learn more, contact us at   


Knowing the essentials of a business plan is a critical first step towards developing one. There are numerous templates online for creating business plans, but some business owners prefer to engage the services of a company like BCINC Canada to ensure that the write-up is quickly and efficiently completed.


SBA 2022. Write your business plan.

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